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HLM— home
  1. Acquisition: The request starts with a search, an ad or the Business Profile.
  2. Contact: It arrives via the website or WhatsApp, with its source recorded.
  3. Operations: It is logged, with an owner, a site visit and a quote.
  4. Results: We measure what brought in enquiries and adjust.

Marketing, software and systems for SMEs

More opportunities.Fewer loose ends.

We build websites, customer acquisition strategies, business applications, automations and custom systems, so your company captures enquiries, organises its operations and tracks its results.

I want more customersI want to organise my business
  • 5.0 from 36 Google reviews
  • Over 100 websites developed
  • 5 case studies with Search Console data
  • We talk to you on WhatsApp, no middlemen
  • Leads
  • Websites
  • Systems
  • Data

Measured results

Real numbers, with a source and a measurement window.

Organic clicks measure visibility, not sales. When the client logs their enquiries, we measure contacts too.

Modular homes

Modular

modularconstrucao.pt

1,008

+101%· ×2

organic clicks in 28 days · before 501

Digital presence built from scratch by HLM. 1,008 organic clicks in the last 28 days, against 501 in the previous 28 days.

Google impressions: 7,983 → 14,649

Choose a case

See all case studies

Source: Google Search Console, organic clicks, 14/09–11/10/2026 vs previous 28 days (17/08–13/09/2026). Telhados Renovados: site live since 24/09/2026, no comparable previous period.

Where to start

Two starting points. One goal: fewer missed opportunities.

I want more clients

Be found by people already looking for your service.

We build the website, work on Google and your Business Profile, manage ads and measure the enquiries that come in through the site, WhatsApp and phone. Every month you know what brought in requests and what we will adjust.

  • Fast website, designed for quote requests
  • Local SEO and Google Business Profile
  • Google Ads and Meta Ads
  • Enquiry tracking by source
Request an acquisition assessment

Results depend on demand in your area, your investment and your starting point. We tell you so frankly in the assessment.

See marketing and website services

I want to organise operations

Requests, visits, quotes and team in one place.

We develop systems and CRMs adapted to your process, or set up an existing tool when that is the better option. We automate what is repetitive and leave the important decisions with your team.

  • CRM and request logging
  • Visit and quote management
  • Portals and web applications
  • Automations and integrations between the tools you already use
Request a systems assessment

First we understand the process. Only then do we choose the technology.

See systems, data and automation

Already have a website or system and need maintenance? See how ongoing support works

Software and systems

We don't just build websites. We develop the systems companies work with.

HLM itself runs on HighPlans, the internal system we developed to manage prospecting, proposals, clients and briefings (it is not sold as a product). Below is an example of a custom CRM for a construction company, with sample data.

Talk about a custom system

From chaos to connection

Illustration · sample data

  1. 01

    Coming in from everywhere

    WhatsApp, calls, emails, forms and loose paperwork.

  2. 02

    All in one place

    Every request is logged with its source and contact.

  3. 03

    Each has a next step

    Visit, proposal or follow-up, with an owner and a date.

  4. 04

    You know what worked

    Which channels bring in requests and how many become jobs.

New request2

  • WhatsApp

    Roof leak

    Oeiras · with photos

    New request

  • Website form

    Kitchen renovation

    Lisboa

    New request

Visit booked1

  • Email

    Visit request

    Cascais · Friday, 10:00

    Visit booked

Proposal sent2

  • Call

    Exterior painting

    Sintra · proposal in 2 days

    Proposal sent

  • Spreadsheet

    ETICS insulation

    Setúbal · awaiting reply

    Proposal sent

Won1

  • Post-it

    Monthly maintenance

    Almada · starts 01/11

    Won
▲Custom CRM · construction exampleDemo · sample data

New request2

  • Exterior painting

    Cascais · via Google

    New request

  • ETICS insulation

    Sintra · via WhatsApp

    New request

Visit booked1

  • Roof repair

    Oeiras · Thu 10:00

    Visit booked

Proposal sent2

  • Kitchen renovation

    Lisboa · follow-up in 3 days

    Proposal sent

  • Corporate website

    Setúbal · awaiting reply

    Proposal sent

Won1

  • Monthly maintenance

    Almada · starts 01/11

    Won

From Google to the job site

A real enquiry, from the first click to a booked visit.

For construction, renovation and service businesses: website, Google and ads to bring in enquiries; logging and follow-up so none are lost.

I want this for my business

Demo: search, messages, enquiry and calendar are fictitious. Real client website.

9:41

Google

roof repair porto

Sponsored

telhadosrenovados.pt

Roof Repairs in Porto · Quote within 24 h

Leaks, broken tiles and waterproofing. Send photos via WhatsApp.

Telhados Renovados

★★★★★ · Roofing service · Porto

WebsiteCall

Step 1 of 6: Google search

Integrated solutions

Every piece connects to the next.

You can hire us for just one area. The value shows when the pieces talk to each other.

  1. 01 / 06

    Marketing & acquisition

    Google, Business Profile and ads to reach people already looking for the service.

    • Local and content SEO
    • Google Ads and Meta Ads
    • Google Business Profile
    • Google Ads
    • Meta Ads
    • Google Business Profile
    Marketing & acquisition →

  2. 02 / 06

    Website & conversion

    A fast website that explains, proves with real work and asks for the right contact.

    • Websites and landing pages
    • Speed and technical SEO
    • Forms and WhatsApp
    Websites & applications →

  3. 03 / 06

    Enquiries & response

    Every enquiry arrives with its source recorded and gets a quick reply.

    • Lead tracking
    • WhatsApp and forms
    • Organised replies
    • WhatsApp Business
    • Lead source (feature configured in the project)
    Websites & applications →

  4. 04 / 06

    CRM & organisation

    Enquiries, visits and quotes in one place, each with an owner and a next step.

    • Custom CRM
    • Client portals
    • Team and calendar
    • Custom CRM (feature configured in the project)
    • Enquiry intake (feature configured in the project)
    Systems & CRM →

  5. 05 / 06

    Automation & integrations

    Repetitive work moves to the system: reminders, alerts and links between tools, always supervised.

    • Reminders and confirmations
    • Integrations between tools
    • Supervised workflows
    • Visit scheduling (feature configured in the project)
    • Reminders with confirmation (feature configured in the project)
    Supervised automation →

  6. 06 / 06

    Data & results

    Know which channels brought in leads and decide what to adjust based on numbers.

    • Google Analytics 4 and Search Console
    • Monthly Painel HLM report, via private link
    • Monthly review of results
    • Search Console
    • Google Analytics 4
    • Painel HLM (internal platform developed by HLM)
    Data & reporting →

internal platform developed by HLM. feature we configure in each project, not a separate product. No symbol: third-party tools. Google, Meta and WhatsApp are trademarks of their respective owners; HLM is not an official partner of these companies.

Pricing

From an entry-level website to a custom platform.

Fixed price agreed before we start on projects with published pricing. For custom projects, a proposal follows an assessment, because the scope depends on how you operate.

Estimate my quote

All prices + VAT. Projects are “from” prices; monthly plans are the minimum.

One-off implementation

paid once, per project

Entry level

Landing Page Performance

One page, one action.

For Google Ads or Meta Ads campaigns, a specific service or lead generation.

from189,90€+ VAT

I want a landing page

Professional presence

Professional Website

Your company's complete presence.

For businesses that need a complete professional presence, not a standalone page.

from350€+ VAT

I want a professional website

For larger organisations

Complete Website

For businesses with more services, more pages or needs beyond the usual.

from899€+ VAT

  • Broader page architecture
  • Multiple interlinked service pages
  • More developed SEO structure
  • Integrations with the tools you already use
  • Content management, where the project warrants it
  • Architecture ready to grow

The final price depends on the size, features and complexity of the project.

Talk about my project
Premium website · Bespoke

A website with its own art direction.

For brands that want an exclusive digital experience: design, motion and technology on a par with this homepage.

  • Bespoke art direction and design
  • Motion, 3D and scroll storytelling
  • Advanced integrations and tracking

On request

Scope and price defined after the assessment.

Request a premium proposal
Custom development

Platforms, CRM, applications and business systems.

We design once we understand how your business works. Each system is built for your operation, not adapted from a template.

On request

Priced by proposal, after the assessment.

  • CRM and enquiry management

    Enquiries, visits, quotes and team in one place.

  • Client portals

    A private area to follow projects, documents and status.

  • Business applications

    Internal tools designed around your operation.

  • Integrations

    We connect your website, WhatsApp, CRM and the tools you already use.

  • Supervised automation

    Reminders, alerts and repetitive tasks, with decisions left to your team.

  • Data dashboards

    Lead sources and results in a single dashboard.

  1. 01Operational assessment
  2. 02Proposal with scope and price
  3. 03Phased development
  4. 04Ongoing support
Request a system assessment

Monthly services

continuity, SEO and advertising · recommended, not mandatory · + VAT

Growth layer

SEO Growth

100€/month + VAT

For businesses that want to grow on Google month after month, not just keep the website in order. Compare with SEO Essential:

SEO ESSENTIAL · 20€/month

Monitoring of the essentials: indexing, structure and technical fixes as they arise.

SEO GROWTH · 100€/month

Ongoing content and ranking work, with a monthly Search Console review together with you.

I want to grow on Google

  • Website Maintenance

    20€/month + VAT

    Updates, small changes and technical monitoring. Optional — the website does not depend on it to stay online.

  • SEO Essential

    20€/month + VAT

    Monitoring of the essentials: indexing, structure and technical fixes as they arise.

  • Paid Ads Management

    100€/month + VAT

    Management of campaigns on Google Ads, Meta Ads and other platforms, according to the strategy.

    Advertising spend not included.

  • In your company's name

    Website, domain, ad accounts and data stay in your name. Third-party dependencies are identified in the proposal.

  • No surprises on monthly fees

    The implementation price is fixed before we start. For monthly plans, what's included is set out in writing.

  • Third-party costs kept separate

    Ad spend, licences and special hosting are always listed separately.

  • Support with written limits

    You know what's included and what is quoted separately.

Not sure where to start? The simulator gives you an estimate; the assessment tells you what to do first. In development: HLM Shield, maintenance with preventive security checks (not yet available).

Estimate a quote

Google reviews

What clients say, in their own words.

Rated 5.0 out of 5, 36 reviews on our Google Business ProfileView profile ↗

Checked on 15/10/2026. Reviews translated from Portuguese; the original is one click away.

  • “Excellent company, conveys information very clearly and honestly, exceptional results, thank you for the dedication and support, I highly recommend them.”

    Translated from Portuguese

    Lucas LopesGoogle · jul. 2026
  • “The best strategies for my business, with quality service.”

    Translated from Portuguese

    Matheus Tavares LimaGoogle · fev. 2026
  • “The most efficient company in the field, excellent professionals!!!! My revenue increased significantly after hiring High Level’s services, thank you!!!”

    Translated from Portuguese

    Phillipe RangelGoogle · ago. 2026
  • “Wonderful company, service and support! We are extremely satisfied with their work, care and dedication! Highly recommend! Rating: 1000”

    Translated from Portuguese

    Autoescola IguabaGoogle · ago. 2026
  • “Excellent professionals, clear planning and flawless execution! We get new clients every month and have strengthened our brand together with High Level.”

    Translated from Portuguese

    Ramon de Sousa LimaGoogle · ago. 2026
  • “I hired their service and everything was amazing, from the first contact to the completion of the work. They have great ideas and strategies.”

    Translated from Portuguese

    janaina limaGoogle · ago. 2026
  • “I really enjoyed the experience, congratulations on the work”

    Translated from Portuguese

    VioLive Produtora MusicalGoogle · ago. 2026
  • “great at paid traffic management, they boosted my google”

    Translated from Portuguese

    Jhonatan SilvaGoogle · ago. 2026
  • “Excellent! I recommend them”

    Translated from Portuguese

    Anderson CruzGoogle · ago. 2026
  • “It transformed the reality of my business, very effective”

    Translated from Portuguese

    Fabio TeixeiraGoogle · ago. 2026
  • “Excellent company, delivered results beyond expectations!”

    Translated from Portuguese

    Bruno WandermuremGoogle · ago. 2026
  • “Good work, done with excellence.”

    Translated from Portuguese

    Ricardo SilvaGoogle · ago. 2026

Who’s behind it

Vinicius Oliveira, founder of HLM

Vinicius Oliveira

Founder of HLM

  • Marketing & acquisition
  • Websites
  • Systems & automations
  • Data
The person you talk to on WhatsApp is the person who follows your project, from assessment to maintenance. No middlemen.

Guides & analysis

What we study and test, explained for decision-makers.

Guides in Portuguese.

Assessment

Start with an assessment.

Tell us what you do, how your customers find you today and what you would like to improve. We reply with clear priorities and a no-obligation proposal.

I’d rather talk on WhatsApp

ASSESSMENT · WHERE THE OPPORTUNITIES ARE

  • Visibility on GoogleLocal SEO · Business Profile
  • Website speed and conversionCore Web Vitals · forms
  • Where enquiries come fromtracking · WhatsApp
  • Managing enquiriesCRM · automations

Frequently asked questions

Can I start with just one service?

Yes. Some companies only need a website; others first need to organise the enquiries they already receive. In the assessment we tell you honestly where to start.

Do you build software for companies in other sectors?

Yes. Our commercial focus is construction and trades, but we develop websites, applications, CRM and automations for other sectors too. We always start by understanding the process.

What happens if I stop the monthly plan?

The website, the domain, the accounts and the data remain in your company’s name. If the project relies on third-party services, this is set out in the proposal, so you know what you need to keep.

More FAQs (in Portuguese)
What do you want to solve first?

Free, no-obligation assessment. We only use your details to reply to this request (see the privacy policy, in Portuguese).