Case study · Modular homes · Portugal

A modular homes builder: from 501 to 1,008 organic clicks in 28 days

Modular Construção builds modular homes in Portugal. We built their online presence from scratch. Between 14 September and 11 October 2026 the website had 1,008 organic clicks, against 501 in the previous 28 days.

  • 501 → 1,008 organic clicks
  • 7,983 → 14,649 impressions
  • Two 28-day periods, Google Search Console

Replies on UK working days. Our team is in Portugal, on the same clock as London.

The problem

People thinking about a modular home research for weeks before asking for a quote: prices, planning, timings, materials and builders nearby. Without content for each of those questions, the company only reached people who already knew its name.

What we built

  • A website with the models, the process and a quote request
  • Pages for each town where people search for modular homes
  • Guides for buyers who are still deciding: price, planning and light steel frame versus traditional building
  • Contacts measured by page and by source
  • Weekly checks in Google Search Console, strengthening the pages close to the top

1,008

The result

Organic clicks from Google between 14 September and 11 October 2026, up from 501 in the previous 28 days (17 August–13 September). Impressions went from 7,983 to 14,649.

Source: the client's Google Search Console, read by HLM. Clicks are not sales: quote requests are measured separately and not published without the client's permission.

The numbers

From Google Search Console.

Modular homes builder · Portugal

Modular

501 → 1,008organic clicks

14,649 impressions on Google

Last 28 days (14 Sep–11 Oct 2026) vs the 28 days before.

modularconstrucao.pt

Source: Google Search Console of each client, read by HLM. Organic clicks only; no ads included.

Questions tradespeople ask us

Does this mean more sales?
Clicks are not sales. They show more people found the company on Google. Quote requests are measured separately and we don't publish them without the client's permission.
Do you build websites like this for UK builders?
Yes. See our website design for builders page for what's included and fixed prices in pounds.

Get a free website check

Tell us your trade and where you work. We'll look at your current site or Google profile and reply the same working day with what we'd change and a fixed price.

Replies on UK working days. Our team is in Portugal, on the same clock as London.

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