How quickly does a new trade website show up on Google?

It depends on the competition in your area. Here, the first clicks came in the first weeks, but every site is different and we don't guarantee rankings.

Would you build the same for a UK roofer?

Yes: a page for each job you do and each town you cover, built for phones. See our roofing website design page for what's included and prices in pounds.

Case Study: Roofing Company Website in Portugal

The problem

Homeowners search for the exact job and their town: roof repair, gutter cleaning, replacing tiles. Without a page for each service and each town, Google had nothing to show for those searches.

What we built

A new, fast, mobile-first website
One page per roofing service: repairs, sandwich panels, fibre cement, insulation, rooflights and chimneys, inspections
One page per town in the Porto area, with the service and the town in the title
Guides that answer the questions people search before they call
Redirects from the old website, so nothing Google already knew was lost
Quote requests recorded with the page they came from

182

The result so far

Organic clicks from Google between 24 September and 11 October 2026, the website's first weeks online, with 4,202 impressions. It's a new site with no earlier period to compare, so this is a starting point, not a growth figure.

Source: the client's Google Search Console (property https://www.telhadosrenovados.pt/), read by HLM. Organic only; no ads included.

The numbers

From Google Search Console.

Roofing company · Portugal

Telhados Renovados

182organic clicks

4,202 impressions on Google

New site, live since 24 September 2026. Figures to 11 October 2026.

telhadosrenovados.pt

Source: Google Search Console of each client, read by HLM. Organic clicks only; no ads included.

Questions tradespeople ask us

How quickly does a new trade website show up on Google?: It depends on the competition in your area. Here, the first clicks came in the first weeks, but every site is different and we don't guarantee rankings.
Would you build the same for a UK roofer?: Yes: a page for each job you do and each town you cover, built for phones. See our roofing website design page for what's included and prices in pounds.

Get a free website check

Tell us your trade and where you work. We'll look at your current site or Google profile and reply the same working day with what we'd change and a fixed price.

Replies on UK working days. Our team is in Portugal, on the same clock as London.

A roofing company's new website, found on Google from its first weeks