I want to hire SEO services in Portugal: where do I start?

SEO is the work of making your website appear in searches without paying per click. For a small local business in Portugal it almost always starts with the Google Business Profile and with pages that answer what people search for: the service and the town, in Portuguese.

Before hiring, ask for access to your site's Google Search Console, or set it up. It shows how many people saw your site on Google, how many clicked and for which searches. It is the basis for comparing proposals and for knowing, three months later, whether the work paid off.

A good proposal says which pages it will create or improve, how it will measure (clicks and enquiries, not only rankings) and what it delivers each month. The accounts should be in your company's name. Nobody controls Google: anyone promising first place is selling something they cannot guarantee.

Results usually take a few months to show. In the case studies we publish, we always show Search Console figures with their period.