HLM

How do you choose a marketing agency in Portugal for a construction company?

Short answer

Choose an agency that already works with construction firms, shows results with their source and period, measures the cost per enquiry and keeps the accounts in your name. Ask for prices in writing, and be wary of promises of first place or guaranteed clients. If you are not Portuguese, check that they can work in your language.

By Vinicius Oliveira, founder of HLM · Updated 24 October 2026 · Data from our 2026 report

A note first: we are an agency, so read this as the view of an interested party. These are the criteria we would like clients to use to compare us with others.

Marketing for a construction company has its own rules: customers search for the service with the name of the town, want to see real work and almost always get in touch on WhatsApp. An agency that has done this before knows which pages to build, which photos to ask for and how to measure enquiries.

Ask for results with a source. A serious case study gives the figure, the period and where it comes from (for example, Google Search Console), and lets you talk to the client. In our case studies and our 2026 report we always publish the period and the method.

Finally, the accounts. The website, the domain, the Google profile, Google Ads and Analytics should be in your company's name. If you ever change agency, you take everything with you.

Four criteria for comparing agencies

  • 01

    Experience in the sector

    Case studies from construction, renovation or services similar to yours.

  • 02

    Results with a source

    Figures with period and origin, and the chance to talk to a client.

  • 03

    Measured to the enquiry

    Reports with the cost per quote request, not just clicks and reach.

  • 04

    Accounts in your name

    Domain, website, Google profile and ad accounts belong to your company.

Warning signs

  • Promises of first place on Google or guaranteed clients
  • Results without a period or a source
  • Ad accounts or domain in the agency's name
  • Prices only after a meeting, with nothing in writing
  • Long minimum terms with no clear way out
  • Reports with only clicks, impressions and reach

How to compare

  1. Ask for 3 proposals

    With the same brief: services, area, ad budget and timeline.

  2. Look at sourced case studies

    Figures with periods, ideally from businesses like yours.

  3. Compare deliverables

    Pages, measurement, monthly report and who does the work.

  4. Start small

    A first quarter with clear goals and a review at the end.

Frequently asked questions

How much does a marketing agency cost for a construction firm in Portugal?

It depends on what is included. At HLM prices are published: websites from fixed prices and ad and SEO management as monthly fees, always plus VAT and with ad spend separate.

Should I choose an agency that specialises in construction?

It is not essential, but it helps: they already know how construction customers search and get in touch, and have case studies to show.

Can I work with a Portuguese agency in English?

Many can. HLM works in Portuguese, English and Spanish.

What if I want to change agency later?

If the accounts are in your name, you change without losing anything. Confirm this before signing.

More questions

Want us to look at your numbers?

Send a message with your service, area and what you spend today. We reply with what we would change first. We work in Portuguese, English and Spanish.

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